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Air Jordan Shoe Designer. The silhouette of the shoe was inspired by mj’s german sportscar, and designer tinker hatfield included many firsts and personal touches: The jordan logo changes colors to match shoe designs, but it is technically a black silhouette on a plain white background.

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The very first jordan logo featured a basketball with wings on either side and the phrase “air jordans” written above it. While the shoe’s pocket of compressed air in its sole was a first, ultimately it was the red, black and white colours that made the shoe a stand out. Moore, designer of the air jordan 1, nike dunk, and jumpman logo, has passed away this week.

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The footwear industry has lost a giant, as sneaker brands have confirmed to complex the passing of legendary designer and sportswear exec peter moore. It was also the first air jordan to feature its number, with a xiv emblazoned on the tongue and outsole. The footwear industry has lost a giant, as sneaker brands have confirmed to complex the passing of legendary designer and sportswear exec peter moore. 3 product description buyer business info.